If you’re not sure what SEO is, just imagine your site as a map. Crawlers (search engine code) follow links on the Internet to compile data, which they then use to build an imaginative map of your site. In 2006, Google accounted for 75% of global searches. In June 2008, Google had an almost 80% market share in the UK. There were hundreds of SEO firms in the US. In the UK, Google had over 90% market share.

The SEO process pays close attention to Google’s interpretation of a site, and uses this to increase its ranking for key keyword phrases. To make your site more visible to search engines, create quality content, including a meta description. Your meta description is the text underneath the title in search results. Your meta description is a valuable asset when it comes to improving your site’s ranking. It will help potential customers find your website by explaining what your pages are about.

Once you have a solid understanding of what SEO is, you can start working toward increasing your website’s visibility in search engines. Using a keyword tool to track keyword phrase rankings is a good way to track your progress. You can also use the analytics of your site to analyze your site’s SEO efforts and improve them. Once you’ve created an outline for your SEO, you can start building content and analyzing it. You can even include a meta description that is related to the keywords that you want to rank for.